the brief

Casa Oggetti sells glassware, flowers, sports goods and furniture side by side, and the owners choose every piece themselves. Their old website showed products on busy lifestyle sets, where a basketball never looked as considered as a champagne coupe. They wanted the shop online to feel like the shop on the street: calm, generous and a little surprising.

the approach

We photographed every object alone, on the same pale grey paper, by a north-facing window with one bounce card. Each thing keeps its real scale in the frame, so a lily and a ball sit on the page with the same dignity.

The shop is built around that sequence. Product pages open with one large image and a short note from the owners, prices are set at the same size as the names, and the grid pairs unlikely neighbours the way the shelves do.

the outcome

The new shop launched with 340 products photographed over eleven days. Online orders doubled in the first quarter, and the owners now print the photographs as postcards for the counter.