brand strategy
Positioning, naming and the story you tell when nobody is selling.
Deliverables
Positioning and brand platform
Naming
Tone of voice
Brand architecture
Messaging frameworks
Customer and stakeholder interviews
01 / Disciplines
identity design
Logotypes, type systems, colour and the small rules that keep them honest.
Deliverables
Logotypes and marks
Typography systems
Colour palettes
Art direction and photography
Brand guidelines
Templates and toolkits
digital products
Websites and e-commerce built to be read slowly and used quickly.
Deliverables
Information architecture
Interface design
Design systems
Content design
E-commerce
Development and CMS setup
Accessibility reviews
spatial & print
Signage, menus, books and objects for the places your brand lives.
Deliverables
Wayfinding and signage
Menus and printed matter
Books and publications
Packaging
Environmental graphics
Production and press checks
one team from the first conversation to the last proof.
01
listen
Two to three weeks of interviews, site visits and reading everything you have already made. We finish with a short summary of what we heard, including the parts that surprised us.
02
map
We turn what we heard into a position, a plan and two or three routes worth exploring. You see words and sketches early, while changing course still costs nothing.
03
make
One route goes into full design and production. The same small team designs, writes and proofs it, working directly with your developers, printers and sign makers.
04
look after
Launch is the middle of a project, not the end. We stay for guidelines, training and the first round of fixes, and many clients keep us on a light retainer after that.
three ways to work together.
projects
Typically 3 to 9 months
A defined piece of work with a clear start, a launch and a small fixed team: a new identity, a website, the signage for a hotel. Most of our work arrives this way.
retainers
12 months, renewable
The same designers one or two days a week, for brands that publish often or keep changing. We plan the work monthly and review it with you each quarter.
workshops
1 to 2 days
A day or two in a room with your team to settle a name, a position or a brief before anyone commits to a larger project. In Lisbon, Copenhagen or with you.
04 / Start a project
a brief, a hunch or half a plan: all good places to start.
Remix project